The Latest News from GEMA

Stay here for current and upcoming announcements on the latest happenings
at GEMA and our affiliates.

April 19, 2006 GEMA Developing Program: "Golf Marketing: The Executive Course"

April 13, 2006
GEMA Joins with Fairway Media to Produce Direct Mail and E-Marketing Services

April 5, 2006
GEMA Offers Marketing Layouts to Planners and Courses

March 17, 2006
Mike Mucci, Founder of Tournament Creation, Joins Golf Event Managers in Membership Services

What's New

GEMA Provides a Compiled List of Training Articles for the Golf Industry

As a service to the tournament golf industry, GEMA has provided a list of recent articles published in Golf Event Magazine, the PGA of the UK and other publications. There
is no charge or obligation for using these materials. If you need them for your own training program, we would ask
you to include the following:

Materials Courtesy of the Golf Event Managers Association Toll-Free: 866-875-7272 or
Email us at:
info@golfeventmanagers.com

GEMA Training Articles

Please note:
These will be password protected soon!
Click on each article and use "Golf" as your username and "event" as your password. Enjoy the articles and please
call us if we can help.

E-MARKETING to increase membership and attendance
Click HERE

E-MARKETING for Members and Sponsors
Click HERE

Marketing Through the Member / Guest
Click HERE

Strategies and tactics to grow your business again
Click HERE

Writing a Marketing Plan to Increase Tournament Sales
Click HERE

Golf Tournament Marketing… “Greed is Good”
Click HERE

Planning a VIP Tournament and staying on your budget…
it can be done.
Click HERE

Make Your Next One Your Best One —
How to impart Value to Charity and Association Tournaments
Click HERE

The Sales Call— Making Something Happen
Click HERE

2007 Dates for National Audio Conferences featuring GEMA Executive Director Tom Pasha

Working through Douglas Publications, Tom Pasha, Executive Director of GEMA, will be presenting a series of Audio-conferences that focus on Marketing, Management and Business Skills.  Pasha presented to more than 1000 callers last year, and his CD Roms have been consistently recognized as some of the best management materials available.

"I try to share some tips and techniques while I'm working in the business," Pasha said, "that way, the students are learning from a real live planner, not some full-time teacher."  

GEMA Members can sign up for the January audioconference by going to http://www.thecompetitiveadvantage.net/Audio/Audio219.asp?code=GOLF
Be sure to use the Promo code "Golf" in the blank provided, and you'll receive a 10% discount from the standard pricing.


Advanced Negotiation with Hotels in a Seller's Market- 1/18/07

Winning Standards for Managing a Great Hotel Sales Dept- 2/22/07

Business Recruiting Through Prospecting-
Targeting and Delivering the Business you Need- 4/26/07

Membership Marketing -

Maximizing Member Recruiting and Retention in
Competitive Markets- 6/21/07

Advanced E-Marketing for Hotels, Resorts and CVBs-
8/23/07

Check Out the GEMA e-zine:
The Golf Event Leaderboard

Now you can view past editions of
The Golf Event Leaderboard
: